Unique Assisted Stretching Studio to Debut in New York on March 14


StretchLab Opens State’s First Location in New York, Introduces Community to Premium Assisted Stretching


StretchLab, the premier assisted stretching franchise, is opening its first New York studio in White Plains. Located at 147 E. Post Rd in White Plains, the studio will introduce people of all ages and fitness levels to the various health and wellness benefits of working with highly trained Flexologists™ in an open, modern, fun and approachable environment.

To give the White Plains community an opportunity to become familiar with the StretchLab experience, the White Plains studio will celebrate its opening with special pricing for their services, including one-on-one assisted stretching and group stretches.

StretchLab White Plains is owned by local couple Dawn Rinaldi and Lincoln Briggs, who have lived in northern Westchester for over 15 years. The couple has five daughters, ranging from 17 to 28 years old.  Briggs, an attorney specializing in tax and estates, will continue his day job while assisting with the studio. As a Certified Public Accountant, Rinaldi spent 25 years working on Wall Street as the Chief Financial Officer and Chief Operating Officer for high profile hedge funds. After a long, flourishing career in finance, Rinaldi was ready to make a career transition where she can own and manage her own business.

Rinaldi sought to use her experience in building and growing businesses and teams with a service and franchisor she believed in. When Rinaldi discovered StretchLab, she recognized it as a new, innovative concept with limitless potential that allows people of all ages, sizes and fitness levels to improve their quality of life.

“White Plains residents will experience the freedom to move as they want and engage in the active lifestyle they’ve always strived for,” said Rinaldi. “StretchLab offers members the expert-level assessment needed to stretch their way towards a longer and healthier life.”

Rinaldi plans to open two additional locations in the north Westchester area, including one in Mount Kisco in May.

StretchLab offers a variety of one-on-one personalized stretching services including a 25-minute stretch that concentrates on the client’s current stretching needs, as well as a 50-minute head-to-toe deep stretch that addresses all major muscle groups. In addition to one-on-one stretching services, group stretches are available in which a trained Flexologist™ leads clients through a warm-up and sequence of stretches to address major muscle groups. Monthly memberships are available for four or eight visits per month, as well as drop-in stretches.

StretchLab White Plains is open Monday through Friday from 6 a.m. to 8 p.m., as well as Saturday from 8 a.m. to 4 p.m. and Sunday from 8 a.m. to 2 p.m. The studio can be reached online at www.StretchLab.com, by email at or by phone at or by phone at 914-400-2004.

About StretchLab:

Founded in 2015 in Venice, California, StretchLab is the first boutique health and wellness franchise that offers one-on-one assisted stretching services in a fun, energetic and communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time and enhance quality of life. Guided by highly-trained Flexologists™ in a one-on-one or group atmosphere, StretchLab is revolutionizing the stretching industry through its approach to help clients of all ages, fitness levels, genders and sizes achieve deeper stretches that allow them to reach individual wellness goals. To learn more about StretchLab, visit www.stretchlab.com.



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