Most people make some retail investments at some point in their lives. Be it for finding a place to stay or making an investment, purchasing a house is among the life’s goals of an average person. Considering that very few people can do this without the help of a real estate agent, it is fair to say that the world of real estate business is one of the immense opportunities.
However, with millions of real estate businesses, there is immense competition in this field. For most businesses, convincing a potential customer to choose them over the competition is a Herculean task. In this regard, you will be interested to know that 92% of buyers look up online before embarking on their quest for house hunting.
Thus, having an online presence is the need of the hour for any real estate firm. In this article, we present some tips that can help real estate businesses come up with an effective digital marketing strategy.
Establish a Social Media Presence
As a real estate firm, you cater to the needs of people from diverse demographics who come with their own set of expectations. While all of them may have social media accounts, it might not be restricted to a single platform.
That is why it is recommended that you establish your brand presence across Facebook, Instagram, IGTV, Twitter, Pinterest, and other platforms. That way, when you will be able to segregate your video ads into categories and post them in a social media platform where they will be most likely to be appreciated.
Add Social Sharing Option to Your Property Pages
Understand that choosing a house is an important event in the lives of most people, and they would like to take feedback from their friends and family before making the final call. Having social sharing tags makes it easier for them to share the contents of your page, which, in turn, increases the chances of choosing you as the service provider.
Ideally, you should have the email, Facebook, and WhatsApp as the mandatory social sharing options, and depending on your customer demographics, you can include LinkedIn, Twitter, etc.
Give Your Viewers Something of Value
While real estate brands need to have an online presence, one must realize that no likes to hear of a brand boasting about itself. Ideally, only 20% of your content must be self-promotional, and the rest must provide some value to the viewer. This will help you establish your firm as an expert in real estate and go a long way in winning the trust of your target group.
Research on Your Competitor Channels
Having established that providing informative content to your viewers is an effective way of increasing the reach of your brand, the next step is providing your target group videos on things they want to see.
Look up the YouTube channels of your competitors and review the comments that they get in the videos.
Since you are catering to a similar target group, this will help you envision the type of content people want to see. As you create your videos and upload them on your YouTube channel, try to ask your viewers for topic suggestions.
Make Yourself Approachable
As a business, you need your customers as much as they need you (if not more), and that is why you should go out of your way to make yourself discoverable. Start by having your contact information available on every page of your website. Further, every time you post an advertisement, make sure that your contact details are easily visible so that potential customers do not face any problem in reaching out to you.
Go Beyond Showing Images of The House
As a realtor, your job is to sell a house, and your website or social media page will have high-quality images of properties you are selling. However, that alone will not suffice, and you need to realize that when people are considering a move to a new locality, they are curious about the area. Having lots of local images of the neighborhood, its parks, shopping areas, and others will help in convincing people to make a move.
Create a Virtual Tour of Properties You Are Renting or Selling
Your clients are busy people, and if you value their time, they are more likely to value the services that you offer. A simple step in this regard is arranging virtual tours wherein you use a movie maker to come up with a video of the place.
The video covers every room in the house, thereby giving your potential customers the luxury of viewing it virtually before deciding whether it’s worth the time and hassle of a physical visit. People are more likely to purchase from a realtor who shows all their properties as virtual tours as opposed to someone who does not.
Experiment with New Types of Video
With the immense competition that exists, an easy way to stand out is by coming with something unique. Considering that video is the most widely consumed form of content today, it will be a good idea for you to use a slideshow maker and experiment with different types of video.
Coming up with short, high-quality animation videos will give your firm a personality of its own and command the respect of potential customers. By adding local landmarks to the animations, you make it targeted and more likely to drive results.
The biggest advantage for real estate firms like you is the fact that most top search engines today offer localized searches. This makes it easier for potential customers to find your business and reach out to you. Having a video on your website increases its search engine visibility.
Appropriate SEO of title and video description are other measures that you can adapt to. Considering that most customers prefer checking properties on their phones, having a mobile-friendly website is another important step. As you jump the digital marketing bandwagon, you will discover many such small tips that will help you steer the success story of your real estate firm.