Samsung X Visionaire Collaboration with the Galaxy Note 4.
Re-interpret the ’selfie culture’ through a calculated balance of analog and digital
‘Selfies’ has been an incredible phenomenon of self-expression, thanks to the mobile technology. With the newest flagship Galaxy Note 4 hitting the shelves all around the world, Samsung has revealed a unique collaboration with Visionaire, one of the most renowned art and fashion publications, for the Platinum Edition of Visionaire 64 ART, Visionaire’s 64th issue. The issue intends to re-interpret the ‘selfie culture’ through a calculated balance of analog and digital.
Samsung X Visionaire Collaboration
Visionaire is a multi-format album of fashion and art produced in exclusive numbered limited editions. Since its inception in the Spring of 1991, Visionaire has offered a forum for works by both famous and emerging artists from around the world as well as personalities, fashion designers, image-makers and other leaders in contemporary culture.
The Platinum Edition of Visionaire 64 ART reaffirms Samsung’s commitment to developing unique moments of intersection between art and technology. The issue features the full collection of 30 prints from renowned conceptual artist, John Baldessari, through the 4th edition of the Galaxy Note series.
The issue is comprised of self-portraits transformed into art with Baldessari’s signature “color interventions.” To build the collection of self-portraits, a diverse roster of contemporary personalities were invited to contribute their “selfies” including Drake, Kate Upton, John Waters, Dustin Hoffman and Miley Cyrus.
Selfies Transformed into Works of Art
To celebrate this partnership, Visionaire and Samsung is presenting a week-long interactive public art installation inspired by Visionaire 64 ART at New York City’s iconic Chrysler Building. The public was invited and encouraged to take photos and self-portraits with the color shapes to transform “selfies” into “works of art”. Opened on October 22nd, the installation consists of Baldessari’s color shapes in large-scale placed throughout the Chrysler lobby and will run until October 28th.
Also, the Platinum Edition of Visionaire 64 ART is available in iconic places such as Museum of Modern Art and Barney’s in New York, Collette in Paris, Andreas Murkudis in Berlin, and10 Corso Como in Seoul within November. The Green, Red, and Blue Editions are available at Visionaire’s website. Visionaire Art 64 shares Samsung’s vision of capturing the emotional connection of the analog and the innovative spirit of digital to deliver meaningful products.
The marriage of Technology with Art
Last year, Samsung has created a global campaign named “Everyday Wonders” for the Galaxy Note 3, utilizing the craft of paper art. Within the pages of a pop-up book, the campaign has detailed the Galaxy Note 3’s individual features and functionality in a simple yet striking fashion.
The digital displays were displayed at iconic landmarks of five cities around the world including New York, London, Amsterdan, Milan and Singapore through the 2013. In each market, a short film featuring a distinctly local pop-up book conveyed the everyday wonders that can be achieved by the Galaxy Note 3 in combination with Galaxy Gear. Diverse features including Air Command, Action Memo and S Finder were demonstrated in each artist’s pop-up book, showcasing the utility of the features in a manner that is simultaneously classic and modern.
Created by the world’s top paper artists – Benja Harney, David A. Carter, Marion Bataille, Maeve Clancy and Ji Won Shin -, the design of each pop-up book had been inspired by its respective city. With a series of short films by renowned paper artists, Samsung promoted a new advertisements on the Galaxy Note 3 in a creative way.
Samsung’s innovative marketing campaigns highlight the new possibilities of mobile technology combined with art while reflecting the culture of the age. What do you think about the outcomes of fusion of technology with art? Leave us a comment to let us know! Thanks!
