Why has the UFC, a mixed martial arts organization, partnered with Aires Tech Inc., a company producing electromagnetic radiation mitigation products? According to Aires CEO Josh Bruni, the two companies serve the same audience—individuals who focus on personal well-being and value peak performance. UFC fans first experienced the partnership at UFC 302, but the partnership has growth potential.
EMF Explained
Electronic devices like cell phones, baby monitors, TVs, and laptops create electric fields and electric current flow creates magnetic fields, according to the World Health Organization (WHO). Although humans can’t see these fields, they’re present everywhere around us. Some electrical currents exist inside the human body, naturally occurring. For example, our hearts are electrically active, something a doctor can document using an electrocardiogram.
Setting Guidelines for EMF Exposure
WHO explains that health care doesn’t yet know if electromagnetic fields generated by home electronics create a health hazard. Across the globe, scientists conduct research to answer this question. The world over, people err on the side of caution. Each nation develops its standards, but most base their standard on the international guidelines established by the International Commission on Non-Ionizing Radiation Protection (ICNIRP). Until humans know for certain if a health risk exists, governments function on planning for potential risks.
What Aires Tech Inc. Does for UFC Fans and Others
The partnership between Aires Tech and the UFC put wearable technology that provides EMF protection in the hands of its competitors. Notably, Maycee Barber and Michael Chandler have integrated the company’s technology into their daily lives, as each discussed in blogs on the Aires Tech website. The company offers the same technologies that Barber and Chandler use for sale on its website. UFC fans can explore these devices at competitions because, since UFC 302, Aires Tech maintains a presence at each UFC event. This may include making each event a “Certified Space,” which means an area, such as a stadium, that protects those in it from EMF.
Types of Devices from Aires Tech
Aires Tech offers three categories of devices— personal protection, area protection, and accessories. Barber and Chandler use personal protection devices. Aires manufactures wearable devices that can take the form of a necklace, a key chain charm, or adhere to a cell phone, briefcase, or suitcase. The area protection devices serve small spaces up to 139 square feet. Designed to protect people in their vehicle or office, the purchaser can move the devices from room to room, or purchase a bundle, placing a protection device in each room of their home or each office in their business.
