October is Breast Cancer Awareness Month, and I love when a local shop turns it into something that actually helps. This one is right in my backyard.
Lilies & Lace in Armonk is hosting its Bra Bash for Breast Cancer, October 14, 15 and 16. The theme is "The Power of the Perfect Fit," and I could not agree more.
The details
- When: Wednesday, October 14, Thursday, October 15 and Friday, October 16, 2026, 10am to 6pm
- Where: Lilies & Lace, 400 Main Street, Suite 3, Armonk, NY 10504
- The deal: 20% off all bra brands
- Marie Jo trunk show: the fall collection will be there all three days
- Giving back: a percentage of proceeds benefits the Breast Cancer Alliance
- Phone: (914) 273-2253
Why a proper fit matters after 50
Here is what nobody tells you. Your body keeps changing, and your bra size changes with it. Weight moves, skin and tissue change, and the bra that was perfect five years ago may not be doing you any favors now.
A good fit is not just about looking smoother under a blouse. It is about comfort. Straps that do not dig, a band that stays put, cups that actually hold you the way they should. When it is right, you stop thinking about it, and that is the whole point.
A real fitting takes the guessing out. You are not squinting at a tag or ordering three sizes online and sending two back. Someone who does this every day looks at you, listens to what is bothering you, and brings you styles that work. That is what the team at Lilies & Lace is known for. They are a small, locally owned boutique, and they offer one-on-one bra consultations.
Make it a girls' day
Grab a friend or two. Get fitted, try on something pretty, treat yourself to the Marie Jo fall pieces, and know that your purchase helps fund the Breast Cancer Alliance's work. Then walk around Armonk and have lunch. Honestly, that is my kind of Wednesday.
If you want a one-on-one fitting, call ahead at (914) 273-2253 to ask about booking a time during the event.
And a gentle reminder while we are on the topic. If you are overdue for your mammogram, October is a good month to make that call too.
