If you need new ways to attract customers online, videos can help your marketing strategy. Here are tips on successful video marketing for small businesses.
Did you know that 87 percent of marketing professionals use video as their go-to tool? This means that most marketing is done online through videos, and not just because it’s popular or successful.
If you’re looking to get your business’s name in front of more people, then video marketing is what you need. To learn the top tips on how to have successful video marketing, keep reading below.
1. Make Sure to Hook the Viewer
One major key to successful video marketing is to hook the viewer in a matter of seconds. The reason being that attention spans are now just a few seconds.
To hook the viewer, make sure to state what your video is about and make them feel confidant in watching. Do so by creating a hook and asking a question or even stating a statistic. From there, make sure your thumbnail is interesting and grabs the attention of your viewers.
Keep in mind that the thumbnail you pick will set the first impression for the viewer. Make sure the picture is clear and attracts the eye. These are significant considerations if you want to take this seriously. Considering all the efforts that must be put into producing, for instance, a landing page video for your website, you won’t want to miss a detail. Your ultimate goal is to create a powerful connection between your visitors’ needs and your solutions.
2. Make the Focus on Stories
With the rising popularity of social media in the past few years, marketing has forever changed. In the past, if you wanted the masses to see your advertisements, you would have to buy space in the paper or on TV. Now, you can reach your audience directly, meaning you’re competing with entertainment on social platforms.
This also means that your video can get lost in the sea of other advertising videos. To help make your video stand out, you should be focusing on stories rather than sales.
Highlighting a story in your video ad will help you connect with the customer. This will also show the customer that there is value to your video. You will want to tell stories that connect with your target audience for a strong digital marketing strategy.
3. Include a Call to Action
No matter the length of your videos, it’s important for each one to have a call to action. It’s important to note that a call to action doesn’t have to lead directly to a sign-up page or a sale. A call to action can be things such as asking the viewer to subscribe to your channel, sharing your video, commenting, or even checking out your other content.
You should add a call to action to engage the viewer. You can add a call to action at the beginning of your video by asking them to like it, in the middle by telling them to check out other videos you’ve created, and at the end by asking them to follow you. This helps to keep them engaged and more likely to check out your other content.
4. Use SEO for Videos
One of the most important things when it comes to video marketing is to make sure your videos are SEO-friendly (search engine optimized.) SEO helps to put your video front and center when potential customers are searching for what you have to sell.
You should first research your keywords using sites such as Google Analytics to see what people are searching for. After finding keywords that relate to your business, and once you are getting decent click rates, it’s time to sprinkle that keyword around your video.
Go ahead and put the keyword in the title and description of your video. If you want to go the extra mile, make a script of your video and make sure to include the keyword a few times. This will help search engines to place your video on the front page, meaning more customers for you.
5. Target People of the Same Audience
One of the best features of social media marketing is that you have the power to choose who you want to put your video in front of thanks to demographics. You should look at what you’re trying to sell or convey and then think about who would be most likely to buy your product.
From here, you can select the age, area, gender, and even language of those you want your ad to reach. For example, if you’re selling ways to get video to audio, you might target an entire country and both genders since it’s not area-specific.
You can even take demographics a step further by targeting an audience with specific interests related to what you’re promoting. The power of getting customers is in your hands, and there are no limitations.
6. Don’t Be Afraid to Use Some Humor
When it comes to connecting with your audience, you’ll want them to feel connected with you and happy that they are taking the time to watch your video. What better way to do this than placing some humor throughout your script?
You can use humor to help your audience relate to you or even to your product. Humor is also useful to help the viewer disconnect from their 9 to 5 day and to feel better now that they are watching your video.
Now You Know the Keys to Successful Video Marketing
Being successful in video marketing may seem impossible if you don’t have any idea where to begin. We hope we have cleared some things up to help you be more confidant and successful when it comes to marketing your brand through videos.
From teaching you about SEO to adding a bit of humor to connect with the viewer, you will have successful video marketing in no time. For more marketing tips and information, be sure to check out the rest of our website.
