The hair experts at All Things Hair (a publication by Unilever) have analyzed Google search volumes to show that messy ’dos will be trending in 2023.
The writers behind the platform, who boast a combined 35+ years in reporting and developing hair styling, coloring, and care trends, tracked user searches for hot-button hairstyles across the US. The aim was to measure which hair trends were the most searched every month as we head into the new year.
The results will come as good news for those who love rolling out of bed and stepping straight into the home office, as trends concluded ‘bedhead’ would be the top 2023 style. Related searches have seen a 124% increase in popularity since December 2021, with an estimated 12.1K Americans searching for bedhead hair tips and inspiration in the last month alone.
Hot on their heels was the ’90s-inspired ‘wet look hair’ trend, which saw an 11% increase in searches over the past 12 months. Whether popped into a ponytail or tucked behind the ears, that slicked-back look is great news for gym bunnies who can ditch dry shampoo for hair gel instead, in 2023, safe in the knowledge that 6K Americans searched for how to get the look in the last month.
While hair accessories including butterfly clips and scrunchies also remain in demand for 2023, search volume is starting to drop, with the two highest volume trends losing 33% and 11% of searches respectively over the course of the year.
It seems Americans are all about low-maintenance, texturized styles in 2023, meaning that fiddly clips are starting to lose their shine. However, they should still be included in your New Year hairdrobe, as TikTok props up their popularity for another year.
A full list of popular hairstyles and their search volume as follows:
| Hair Styles | Monthly Searches |
| Bedhead | 12,100 |
| Butterfly clip styles | 14,800 |
| Wet look hair | 6,000 |
| Scrunchies | 4,800 |
| Deep side part | 1,300 |
| Half-up | 220 |
| Messy bun | 110 |
More information on how to get all these looks can be found at All Things Hair.
