The White Plains Business Improvement District (White Plains BID) is supporting small businesses in downtown White Plains by promoting White Plains Holiday Shopping, an effort to encourage the community to shop local this holiday season.
November 27th is Small Business Saturday, a day-long event dedicated to supporting small businesses across the country. City of White Plains Mayor Tom Roach issued a proclamation declaring November 27, 2021 Small Business Saturday in White Plains. This day, initiated by American Express, is celebrated nationally each year on the Saturday after Thanksgiving. This year, the White Plains BID is encouraging everyone to support local businesses on November 27th and all through the holiday season.
As part of White Plains Holiday Shopping, several businesses in downtown White Plains are offering specials beginning on Small Business Saturday and ending on the final day of the White Plains Holiday Market (December 19). The White Plains Holiday Market is in partnership with the White Plains BID, the City of White Plains, and 914PopUps, featuring over 60 vendors and artisans in individual open-air booths located on Court Street and Renaissance Plaza in downtown White Plains. This unique shopping experience will be open from December 5th through 19th, from 11 am to 7 pm daily.
Mayor Tom Roach describes it saying, “People have always come into White Plains to shop and socialize. With this active and vibrant market, we are giving residents and non-residents alike one more reason to come to downtown and experience White Plains in a new way.”
Brittany Brandwein, Executive Director of the White Plains BID explains, “The White Plains Holiday Market is amplifying the numerous shopping and dining options in downtown White Plains. Whether it’s a fitness bundle, a restaurant gift card, or a thoughtful gift for someone special, the White Plains Holiday Shopping initiative will help you find what you are looking for and have fun doing it!” Melissa Gruyich-Tomlin, of 914PopUps and a manager of the White Plains Holiday Market, said “The White Plains Market is the closest thing you can get to the Holiday Market at Bryant Park in NYC in Westchester County, albeit without the long commute and holiday traffic in NYC.”
White Plains Holiday Shopping special offers include restaurant bundles, discounts, special events, and more! For a full list of special offers and the Holiday Shopping Map featuring even more retail options in downtown White Plains, visit wpbid.com/holidayshopping
Follow White Plains BID on Facebook and Instagram for upcoming contests and giveaways building up the White Plains small business community this holiday season.
