Westchester’s Most Innovative and Affordable Boutique Celebrates the Official Opening of its Second Location in Westchester


Bronxville, NY—June 12, 2019—After much anticipation, local clothing boutique Whim will be celebrating its official grand opening in Bronxville, NY (65 Pondfield Road) on Thursday, June 20th from 5-7pm.  The new location carries all of the signature clothing that have earned the Mount Kisco store high accolades and define the unique and innovative style that customers have come to enjoy.

“We are so excited to have a second fashion oasis in Westchester and we look forward bringing fun, affordable fashion to Bronxville,” said owner Vivian Hoffman.  “Bronxville is the perfect spot for Whim andwe’ve been humbled by the response from the local community.”

Whim was founded in 2017 by Vivian Hoffman and her son Greg Hoffman in Westchester County, NY.The store is recognized as the place to shop in Westchester for the latest trends at fair prices. Vivian opened her Mount Kisco fashion boutique with her son Greg on a whim after leaving her position of 25 years as senior merchant at Century 21 Department Stores in New York City. She saw a need in Westchester for a fun, affordable shopping destination and suitably named her boutique Whim.

Follow Whim on Instagram at https://www.instagram.com/whimlove/ and Facebook athttps://www.facebook.com/whimlove/.

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