Mission MightyMe – A Delicious Solution To New USDA Dietary Guidelines Recommending Babies Start Peanut Foods In First Year To Prevent Peanut Allergies

There’s big news in the world of infant nutrition that moms and dads will want to know about! The just-released USDA, HHS Dietary Guidelines for Americans, 2020-2025, address infant health and food allergy prevention for the first time in history, recommending that potentially allergenic foods be introduced along with other solid foods, around 6 months.

The report also specifically encourages peanut introduction in the first year of life to reduce the risk of peanut allergy – joining the American Academy of Pediatrics(AAP), the National Institutes of Health(NIH), and many other organizations now recommending early peanut introduction, based on the groundbreaking LEAP Study, a 5-year randomized controlled trial, led by world-renowned pediatric allergist and Mission MightyMe Co-founder Dr, Gideon Lack.

Dr Lack’s LEAP Study found that more than 80 percent of peanut allergies can be prevented by including peanut foods in babies diets starting as early as 4-11 months and regularly until age 5. This discovery changed infant feeding guidelines around the globe to encourage peanut introduction in infancy.

But as parents Catherine and JJ Jaxon found with their third child, including nuts in a baby’s diet is difficult because nuts and nut butter are a choking hazard and the entire baby food industry is allergen-free. The Jaxon’s oldest child is allergic to most nuts and Dr. Lack’s research gave them hope that they could prevent another food allergy in their family, but they couldn’t find the products they needed.

So they partnered with Dr. Lack to launch Mission MightyMe – a line of nutritious foods that makes it easy and enjoyable to include peanuts and other potentially allergenic foods in infant diets as the guidelines recommend. Together, they’re on a mission to end the food allergy epidemic.

Their first product, MightyMe Proactive Peanut Puffs, are delicious puffs that are more than 50 percent peanut and made with simple, organic, non-GMO ingredients. Each pouch contains the precise weekly amount of peanut protein used in the LEAP Study and recommended by The AAP. 

MightyMe was developed to age up with children as they grow since the LEAP Study showed the importance of regularly feeding peanut foods for at least the first 5 years of life. The puffs dissolve quickly for babies and taste delicious for big kids (and parents too), making them both a safe way to include peanut in infant diets and a nutritious, clean-label snack for the whole family. You can buy these yummy Proactive Peanut Puffs on their website or Amazon.

And you can also learn more about the new USDA Guidelines on their blog which highlights the 7 key takeaways for infant nutrition.

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