How to Choose a Podcast Host Right for You



Launching a podcast requires some preparations to ensure that everything will run as smoothly as possible. The question of whether you need a podcast host or not is quite easy to answer. Unless you know how to set up your very own RSS feed, you are probably going to be looking for a podcast host. Picking the right host for your show is essential to make sure that the software you end up with can support all your needs. Settling on a suitable host from the start will save you the trouble of switching providers later on when your show starts to grow. Different criteria need to be taken into account to pick the most suitable host option for all your current and future needs.

Storage Capabilities

It’s no surprise that podcasters love to talk. This is probably one of the main reasons any podcaster decides to start a show. When you are considering different hosts, taking storage needs into account is vital. Don’t let short-term thinking hurt your plans for long-term success. When you are picking the right hosting service for your podcast, you need to consider your needs in the short- and long-term. Most of the time, services and plans come with an allotted allowance unless you pay extra. This limit can be determined by file sizes or is based on the total time of the audio uploaded. When you are looking for the right service and plan for you, make sure to compare your needs with storage capabilities to avoid getting charged extra.

Promotion and Marketing Features

There are thousands of available podcasts, so what guarantees that audiences will find your show? Marketing and promotion services are extremely important factors to consider when you are choosing the right host for your show. First, you need to determine the exact marketing features and promotions that would be suitable for your show. After this, search for the platform that offers customized websites that meet your needs. This step is extremely challenging since it’s not always obvious what your needs are and what platform can fulfill these needs. To make an informed decision, the seasoned podcasters from recommend investing some time and effort into weighing your options. Comparing between pros and cons helps greatly in settling on the right hosting software for your podcast.

Audience Analytics

In today’s digital-driven world, data is considered the most powerful tool that can make or break any project in a heartbeat. Without a clear understanding of your audience and their behavior patterns, growing your engagement will depend entirely on your luck. For your podcast to succeed, leaving things to chance isn’t an option. To be able to create engaging content that will help you grow, you need to have a clear idea of what your audience normally listens to and what attracts their attention. Fortunately, the majority of podcast hosting services provide access to audience insights to give you an idea of what your podcast’s listenership looks like. Still, you can’t afford to make a rash decision without understanding what stats will be provided with your podcast host and what will be missing. Make sure that the host you are settling on weeds out bad data, provides downloadable reports, and gives you access to accurate stats to help you create more engaging content that would improve your numbers.

Monetization Support

If you are planning on making money off your podcast right away or down the line, then monetization is essential, not only to grow your show’s engagement but for the advancement of the industry as a whole. When picking the right host provider for your show, you need to consider whether their strategies would help you in making money or hinder your plans. Before making a decision, you need to first ensure that your provider won’t leave you high and dry when it comes to monetization. If that’s the case, then you’ll need to go with a different option that will be able to meet all your needs.

The aforementioned factors are just a few of the many criteria that you need to consider when you are looking for the right hosting service for your show. Making an informed decision will help you find a software program or service that will support your plans and strategies. It’s a trial and error process, so make sure to take advantage of any free trials that might come your way. This way, you will be able to make a wise decision that will save you the trouble of having to switch service providers down the line.