If you are running a nonprofit, successful fundraisers are at the heart of everything that you do. There is no way that you can do anything to help people if you don’t have the money there in the first place. You will only be able to achieve your goals if you can run good fundraisers that get a lot of people donating, and that’s harder than people realize. If you are running a nonprofit, here are a few tips to help you maximize your fundraisers.
Cut Back On Overheads
Before you think about ways to get more donations, you should take a look at your overheads and see if there are any ways to cut back. If your overheads are incredibly high, all of that money is being eaten up by costs instead of being used to help people. That’s why it’s important that you find ways to reduce overheads as much as possible. If you have a big office space, have you thought about using more remote workers and operating out of a coworking space instead? You can make huge savings and that money can be put to better use. There are plenty of ways to cut back on your spending so you should never stop trying to reduce your overheads.
Have A Clear Fundraising Goal
People are more likely to donate money to a cause if they know what the goal is and how that money will be spent. If you are asking people for donations and only giving them a vague idea of what you will do with it, they feel disconnected and they don’t have a real sense of the difference they are making. But if you show them exactly how that money will change a life, they will be more inclined to donate. You also need a clear goal in terms of the amount that you are trying to raise. If people can see a clear target, it makes it feel more achievable, and that makes them more likely to donate.
Offer Something People Want
This sounds obvious, but you have to remember that people do attend a fundraiser because they want to help, but they also want something out of it. If you don’t have anything good to offer, like some food or some entertainment, people will not come. You should plan fun events like at places like El Pollo Loco Charities where you’ll get some great food and a fun atmosphere, all while raising money for your cause. However, it’s important that you get the balance right and make sure that you are not spending too much on entertainment, so you don’t waste all of the money you raise.
Use Social Media
If you are going to get people to come to your fundraiser, you need to make sure that you promote it properly. The best way to do that is by using social media, so make sure that you take advantage of it. Even if people cannot attend the fundraiser, you might still get a donation for them if you reach them on social media.
These are all simple things that you can do to increase the amount raised at your fundraisers.