Selling merchandise can be a fun and lucrative way to sell your creative designs or build your brand. Many people don’t realize that they can start selling on social media, and that this can sharply increase their profits in a short amount of time. Read on for tips about enhancing your Facebook store, or visit the sell-on-facebook-shops page to get started on your Facebook store journey!
1. Provide Excellent Product Photos and Videos
Perhaps the most important part of your entire Facebook store, and social media presence as a whole, is the inclusion of photos and videos. Almost nobody buys products that are sold with just text and no images. Excellent imagery is what catches the eye and makes people stop scrolling long enough to learn more about the product you offer.
Take some time to take high-quality photos of your products to list in your Facebook store. It can be especially helpful and enticing to have pictures of different people wearing or using your merchandise, as it allows people to picture themselves with it, which can lead to more sales.
Videos can also be an excellent addition to any page, especially because you can show all different angles of a product in just a few seconds. Make sure you have excellent lighting, as poor-quality photos can do more harm than no photos at all.
2. Fill Out Detailed Descriptions
Whenever you post a photo or video, make sure to include a detailed description of the product. This can include the materials it is made out of, a fitting guide, occasions this product might be helpful, and more. Don’t be afraid to give the description section some personality. Spend some time browsing other Facebook stores that you find captivating, and look at what makes their descriptions really stand out.
Don’t skip other sections of your brand’s Facebook page descriptions, either. Although it may not seem important on the surface, providing a detailed About Us page can help customers understand who you are, potentially building trust and loyalty that will lead to more sales in the future.
3. Stay Engaged with Followers
Social media has been fantastic for helping brands build up a following and forge genuine connections with their fans. You can build trust and increase brand loyalty by posting regularly, including with Facebook Live to answer fan questions and give behind-the-scenes looks at your company.
You can also conduct giveaways to build a following list and engagement, and recruit fans to join your brand’s newsletter! For any entreprenuer, time is tight, but taking a few minutes out of your day to reply to fan notifications can produce a huge boost in the perceptions that followers have about your brand.
Selling Online Has Never Been Easier
Gone are the days where businesses have to hire developers to build them a new website from scratch just to sell products. Now, social media sites like Facebook have made it incredibly easy to reach more fans and create a simple way for people to purchase your merchandise.