Whether you’re planning your first trade show or you’ve been at the show for a while, there are several strategies you can use to ensure your trade show has a lasting impact on your brand. These tips will help you get the most out of your trade show, engage with your visitors, and generate the kind of buzz that helps your business thrive.
Ask People Who Approach Your Booth Questions
Creating a lasting impact at your next trade show begins with asking people who approach your booth questions. This can help you identify areas of improvement and success, and it can also help you evaluate your current marketing strategy.
Exhibitors should also study the exhibit’s layout and look for places with high footfall. This will allow them to target the ideal customer.
If you are staffing the booth, it’s a good idea to be friendly and enthusiastic and practice what you’re going to say. Your sales team should also be trained on how to engage with prospects.
If this is your first time going to a trade show, it’s a good idea to attend a training session. The instructor will explain your show goals and give tips on best interacting with visitors.
Your booth should have a clear message and a branded appearance. It could distract visitors if you have a lot of imagery or imagery that doesn’t match your branding. Infinity Exhibits could help you decide what booth display would suit your campaign.
Engage Multiple Senses
Getting attendees to participate in your trade show requires more than just a big enough space. Tactile materials are a great way to keep them engaged. However, the trick is figuring out what they will use and what won’t. This may involve a little research on their behalf. For example, many wellness service providers offer flavored beverages. A well-chosen drink may have a customer returning to relive the experience.
Creating an experience that engages the five senses is no easy task. A solid plan for the best ways to engage each of the senses is a good starting point. To succeed, marketers need to be imaginative and innovative. They need to consider the audience, their budget, and the objectives they want to achieve before they plan and create an event. As with any marketing initiative, an innovative strategic approach is a key to success. A multi-sensory sales strategy can have a long-term impact on the bottom line.
Create a Buzz
Creating a buzz at your next trade show is critical to its success. By adding fun and creativity to your display, you will be able to attract visitors and create brand recognition. You can read the 10 Trade Show Booth Ideas to Attract Visitors article to learn how to create a buzz through your displays.
One of the best ways to create a buzz at a trade show is by running a contest. You can create a prize wheel or offer free products and giveaways. Those who attend can submit their contact information to win a larger prize at the show’s end. You can also ask attendees to post a picture of themselves at your booth on social media.
You can also get the word out using email providers. You can also send out a postcard with your logo and a special offer to all your mailing list subscribers.
Another way to create a buzz at a tradeshow is by launching a new product. You can invite people to a sneak peek of the product or provide them with a product sample.
Add a Supplemental Event
Adding a supplemental event to your trade show can provide various benefits. It might allow you to interact with potential customers more. Your brand’s reputation can be enhanced, and your exposure to potential and current customers will increase. Complimentary refreshments, food, and raffles are a few examples.
Putting together a well-executed trade show marketing plan is a team effort. It would help if you considered your audience and their preferences found out where they are going and what they are interested in, and then built a marketing plan around it. In particular, you need to know your competition. You’ll want to make a conscious effort to outperform them and do so by using the best marketing tools and tactics. This includes using social media to your advantage. One way to do this is to create an engaging Twitter presence with a hashtag dedicated to your brand. It’s also worth noting that most Twitter followers prefer business and finance-oriented content, so you’ll want to keep them engaged.
