The Cosmetic procedures Americans are most interested in trying in 2022


Interest in at-home beauty procedures has skyrocketed over the past year with some procedures like skin slugging seeing a +500% rise in interest this year alone! The high price of some procedures has left consumers and the beauty obsessed with no choice but to try their own at-home beauty hacks.

Shiny Smile Veneers conducted a Google search trends analysis to determine which at-home cosmetic treatments and professional procedures are trending right now as well as analyzing interest in professional cosmetic procedures. Let’s take a look at what they found.

The most popular DIY cosmetic treatments in the United States

As mentioned above, the affordability and the advancements in medical technology have helped fuel the rise in at-home cosmetic treatments. Before we dive in, in should be worth noting that not all cosmetic procedures should be done at home and are best left to the care of a professional. Please take the time to research into whether or the procedure is safe to be done at home.

Listed below are the top 15 most searched for at-home cosmetic treatments in the United States, based on Google search volume:

  1. Laser hair removal
  2. Teeth whitening
  3. Chemical peel
  4. Dermabrasion
  5. Waxing
  6. Lash extensions
  7. Mole removal
  8. Lip augmentation
  9. Facelift
  10. Cellulite treatment
  11. Skin slugging
  12. Laser treatment
  13. Butt lift
  14. Stretch mark removal
  15. Plasma treatment

Traditionally procedures like laser hair removal and teeth whitening were handled by professionals, but both treatments now have safe and affordable at-home options. Skin slugging came in as the 11th most popular cosmetic treatment on the list but had a +529% rise in searches from this time last year. Lash extensions were also up 52% year-over-year and mole removal was up 46% year-over-year. At-home cosmetic searches as a whole saw a 9% increase in searches while professional cosmetic procedures had a slight decrease from this time in 2021.

The most popular at-home cosmetic treatments by state

We talked about national trends above, but the analysis by Shiny Smiles Veneers also looked at trends on a state-by-state level to see where Americans are most eager to try certain at-home cosmetic treatments. Almost a third of all states had a high interest in searching for butt lifts that can be done at home.

Listed below is the state-by-state breakdown:

  1. Alabama – Dermabrasion
  2. Alaska – Lip augmentation
  3. Arizona – Teeth whitening
  4. Arkansas – Butt lift
  5. California – Laser hair removal
  6. Colorado – Dermabrasion
  7. Connecticut – Butt lift
  8. Delaware – Lip augmentation
  9. Florida – Teeth whitening
  10. Georgia – Chemical peel
  11. Hawaii – Lip augmentation
  12. Idaho – Lip augmentation
  13. Illinois – Butt lift
  14. Indiana – Butt lift
  15. Iowa – Butt lift
  16. Kansas – Butt lift
  17. Kentucky – Dermabrasion
  18. Louisiana – Lip augmentation
  19. Maine – Lip augmentation
  20. Maryland – Chemical peel
  21. Massachusetts – Dermabrasion
  22. Michigan – Teeth whitening
  23. Minnesota – Butt lift
  24. Mississippi – Butt lift
  25. Missouri – Butt lift
  26. Montana – Dermabrasion
  27. Nebraska – Butt lift
  28. Nevada – Butt lift
  29. New Hampshire – Lip augmentation
  30. New Jersey – Dermabrasion
  31. New Mexico – Butt lift
  32. New York – Laser hair removal
  33. North Carolina – Chemical peel
  34. North Dakota – Lip augmentation
  35. Ohio – Butt lift
  36. Oklahoma – Butt lift
  37. Oregon – Laser hair removal
  38. Pennsylvania – Dermabrasion
  39. Rhode Island – Butt lift
  40. South Carolina – Dermabrasion
  41. South Dakota – Lip augmentation
  42. Tennessee – Dermabrasion
  43. Texas – Laser hair removal
  44. Utah – Butt lift
  45. Vermont – Lip augmentation
  46. Virginia – Laser hair removal
  47. Washington – Lash extensions
  48. West Virginia – Dermabrasion
  49. Wisconsin – Butt lift
  50. Wyoming – Lip augmentation

The most popular professional cosmetic procedures

In the paragraphs above we’ve covered the rise in popularity of at-home/DIY cosmetic procedures. The analysis also looked at which procedures Americans are passing on doing at home and instead leaving in the hands of trusted professionals. You’ll notice some procedures ranked highly on both the at-home list and the professional list. Butt lifts and dermabrasion showed up on both lists, but there are procedures on the following list that cannot be done at home.

Most popular cosmetic procedures by professionals:

  1. Butt lift
  2. Veneers
  3. Crowns
  4. Dermabrasion
  5. Microneedling
  6. Tummy tuck
  7. Liposuction
  8. Nose reshaping
  9. Lip augmentation
  10. Eye lift
  11. Chemical peel
  12. Hair transplant
  13. Breast lift
  14. Breast augmentation
  15. Breast reduction

On top of the list above, thigh lifts and laser skin treatments saw a high level of search interest over the past year when compared to previous years. The full report from Shiny Smile Veneers can be found here.