MARCH Into Self-Care With Special Offers From 13 Downtown White Plains Establishments




MARCH Into Self-Care

With Special Offers From 13 Downtown White Plains Establishments

Friday, March 1 – Sunday, March 31

  With the month of March comes the start of spring, a time of renewal. And what better way to experience personal refreshment and renewal than partaking in a promotion featuring an entire month dedicated to personal wellness and self-care? To celebrate this beautiful time of year and show the winter blues the door, the White Plains BID is bringing back its signature promotion, MARCH Into Self-Care, a variety of pampering and wellness services ranging from haircuts to acupuncture, facials, therapeutic IV’s, and massages. From the first to the last of the month, patrons seeking a little “me-time” can get a 25% discount on selected services at participating salons, fitness and spas.

New business and first-time MARCH Into Self-Care participant, SYR Studio (a modern men’s spa providing high-quality products and services), is offering 25% off Botox, Laser Barbering, Ultherapy, Teen Facials, and Laser Hair Removal during the promotion.  Hana Rukaj, the founder of this new addition to downtown White Plains, is one of dozens of business owners excited to participate and encourage clientele to prioritize themselves:  “Remember, self-care is not selfish or a luxury—it is a fundamental necessity. Self-care is an essential part of maintaining your well-being. Men’s grooming goes beyond surface-level; it’s about making a daily commitment to prioritize self-care as much as you do for others”.

While intended to provide a festive welcome to sunnier days ahead for consumers, the promotion is also expected to draw attention and provide an economic boost to a growing industry in downtown White Plains. Nearly 45 self-care businesses are located within the boundaries of the White Plains Business Improvement District alone, ranging from multiple micro beauty businesses at the Sola Salons to larger freestanding brick-and-mortar establishments elsewhere.

Jennifer Tillerson, Events Manager White Plains BID said, “Now is the perfect time to take a break from your hectic lifestyle. The downtown self-care businesses have something for everyone looking to re-energize. It’s time to take a well-deserved timeout and pamper yourself before spring.”

Special offers are available during MARCH into Self-Care from the following locations:

Authentic Hair Studio, Elements Massage, Farida Skin Care Studio, Handlebar Salon, Made By Megan, Orangetheory Fitness, Signature Acupuncture Studio, Skincare by Krystal, Static Hair Salon, StretchLab, Sugared Aesthetics & Wellness, SYR Men’s Studio, and The Opus Spa.

The promotion is sponsored by White Plains Hospital.

Westchester Magazine is a media sponsor of the event.

To view the full list of downtown White Plains self-care businesses, please visit:

The next downtown business promotion hosted by the White Plains BID will be the Wing Walk on April 20th.