Are Legends Born or Made? Heineken Knows

Do you have what it takes to be a legend?


Heineken® is ‘Dropping’ men to undisclosed remote locations .    These men are probably ‘legendary’ by most peoples standards.  These men are outgoing, social and  confident.



 The  chosen to go on a legendary adventure – something they have never done before – a new experience that will test their resourcefulness. But then they find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.

This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ – a series of episodic adventures following our intrepid explorers on their legendary travel experience.

‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ –  with the ultimate chance of partaking in their own legendary travel adventure.


Their final destination?  Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren’t made, they’re Dropped.


“Legends aren’t born, they’re dropped”. What a great slogan to kick off Heineken’s newest installment of the Legends platform “Voyage”.  These people are given a different set of items to help them perform a certain job or task which will push them physically to the limit as well as using all their knowledge to try and get help from the locals. What follows is hilarious events that all end in the same message in every different dropped. If you’re waiting for me to tell you the message… I’m not going to. You’ll just have to watch the videos and see for yourself!


  “This post is sponsored by Heineken”