Does your profile need a facelift? Here are seven tips on how to make your Instagram better that are guaranteed to help you take your profile to the next level.
Instagram has more than one billion active users. To put it simply, the social media giant Instagram is booming.
The slick platform and ability to engage in many ways make Instagram one of the fastest growing social media networks.
However, once in a while, you’ll need to give your Instagram page a facelift. You can’t simply hope to generate more traffic to your account without some improvements.
Check out our tips below to discover everything you need to know for how to make your Instagram better. Let’s get started!
1. Always Track Your Data on Instagram
Many Instagrammers don’t track the activity on their account. There are a bunch of important metrics you can use to determine your social media strategy.
Engagement with your profile is really important. But, you need to know who is following your account.
When you use Instagram Analytics, you’ll be able to determine everything from the demographics and gender of your followers.
This will help to inform your wider marketing strategy. If you want to appeal to young men then your content will differ from if you wanted to attract older women.
2. Don’t Neglect Instagram Stories
Over 86 percent of Instagrammers use Instagram Stories.
Instagram Stories is a really helpful tool to improve your profile. If you don’t already post with this tool, then you need to start doing it immediately.
Your Instagram Stories are ‘Discoverable.’ This means that users can engage with your content even if they don’t actually follow you.
This makes it a great way to grow your community and build brand awareness around your business.
3. Cooperate With Other Instagramers
When you cooperate with other Instagrammers, you reach out to an even bigger audience than before.
If you can persuade other Instagrammers to publish content on your profile, that’s even better. Then, you can also guest post on their profile too.
With Live chats and Instagram TV, you can co-produce content that can bring your audiences together.
Just make sure you select your collaborators carefully. They need to be on-brand and relevant to your audience.
You also want to make sure your partners have a bunch of followers. You don’t want to waste your time with someone who only has a few thousand fans.
4. Publish Awesome Photos
Instagram is all about the pictures and photos. If you only ever post poor quality photos on your profile, you won’t be able to win over new followers.
That’s why you need to hire quality photography for your account. Homemade attempts with your iPhone probably aren’t good enough.
You should also ensure that you edit your photos. This can improve the quality of the photo and increase engagement.
Many Instagrammers use filters too. These can help to bring in new audiences. However, make sure you don’t go crazy with random filters.
5. Switch to a Business Account
If you’re a business trying to promote your brand on Instagram, then you need to switch to a business account.
Simply head to “Settings” and click “Switch to Business Profile.”
When you have a business account, your followers are better able to interact with you. They can simply click to get in touch with you.
You can also create Instagram ads to promote your business without any complications.
Make sure you know the basics of how to use Instagram with a business account. If you need to know more, check out this to discover how to post on Instagram from Mac.
6. Master the Use of Hashtags
Hashtags are the bread and butter of Instagram. But, hashtags are regularly misused by people. You don’t want to fall into the same mistake as other users.
If you can master brand hashtags then you’re going to be even more successful with your Instagram approach.
This allows your followers to interact with your profile with their personal generated content. This is a great way to create a buzz about your brand.
Just keep your hashtags snappy and simple. You want your followers to remember the slogans to search online.
7. Think Carefully About When You Post
You don’t want to be posting throughout the day. If you’re constantly posting content, then your followers will quickly get frustrated.
Focus on quality over quantity. However, you also need to post at the right times. This means when people are most engaged on Instagram.
You should be able to determine when the best time to post is based on the data generated through Instagram Analytics.
And yet, most users are online in the mornings, at lunchtimes and during the evenings. But, this can depend on your followers.
8. Get Your Captions Right
When you add an Instagram post, you need to ensure that you also include great captions. Remember, the longer your caption is, the more engagement you will receive.
This shouldn’t be a last-minute thought. Focus on clear and authentic descriptions that really engage with your followers and are true to your brand.
You can also @ people or businesses that are relevant to your post. This way you can boost further engagement if they choose to repost on their Instagram page as well.
How to Make Your Instagram Better?
If you want to seriously improve your Instagram profile, then you need to concentrate on ways to boost your followers.
Followers aren’t interested in engaging with boring accounts. That’s why it’s so important to learn from our tips on how to make your Instagram better.
Do you want to know more photography and social media? Check out our blog to learn everything you need to know!