As a seasoned food blogger, I must admit that I am guilty of suffering from FOODMO. Food is a universal language that we all understand and enjoy, and it is a topic that never goes out of style. For over 15 years, my blog Stacyknows.com has been in existence, and it has been a platform for me to share my love of food with my readers. I have been blogging about food long before it became popular, and I have witnessed the evolution of food blogging from a niche hobby to a mainstream phenomenon. The rise of social media platforms like Instagram has significantly changed the food blogging landscape. It has become common for many foodies to capture the perfect shot of their food before taking a bite. However, as much as I enjoy taking photos of my food, my primary focus remains on the quality of the food and the dining experience. Hence, I am delighted to announce my new Instagram account @almostfamousfoodeez, which I am co-running with my foodie friend @standupfoodie. We will be sharing our food adventures in restaurants across the city, and we hope that our followers will enjoy the journey with us.
The fear of missing out (FOMO) goes beyond just the social scene. According to a new survey, three in four Americans are experiencing FOODMO — the fear of missing out on new food trends.
The poll of 2,000 Americans who use social media found 77 percent felt food-related FOMO and nearly as many (75%) said they instantly crave food when they see it online. To prevent the fear of missing out, half of the respondents (57%) have attempted to make recipes they found online, and on average make four online recipes per month.
Fifty-four percent had their last social media-inspired meal within two weeks previous to taking the survey.
Food on social media
According to the survey, conducted by OnePoll on behalf of EnvyTM Apples, social media plays a significant role in the recipes people are drawn to make — on average, people feel the need to post their meal on socials six times a month.
Nearly a quarter (24%) said they use YouTube and Facebook the most when it comes to finding trendy food inspiration.
Given the average respondent spends four hours of their day on social media, food content comes across their feed at least seven times throughout the day. The average person follows at least 10 food-related accounts on social media, as a result.
Restaurants are upping their social media game to take advantage of this trend.