Embracing Your Inner Diva: Celebrating National Mature Women’s Day with Confidence and Style

Did you know that April 9th has been officially declared National Mature Women’s Day since 2021? And it’s well deserved! According to Statista, over 84 million women in the United States are over 40—that’s millions of women who benefit from the rich wisdom and perspective of life experience.

National Mature Women’s Day is the perfect time to remind these women in the prime of their lives to prioritize self-love and embrace confidence, authenticity, and self-expression. While feeling beautiful, wise, and accomplished often accompanies life’s experiences, truly flourishing at this stage involves tapping into their innermost power and rediscovering their Diva. We’ve got five tips to get them there!

5 Tips for Rediscovering Your Diva:

  1. Find what you love to do, and embrace it! Having a passion for something really ignites us. Now is the time to figure out what makes you tick and go after it! Often, we’ve been too bogged down with responsibilities to let ourselves explore what brings us joy. Think back to what you liked when you were younger. Start with a class, or seek out a friend who is doing something you admire. From potting to gardening to belly dancing, try lots of things until you find what lights you up so much you can’t live without it.
  2. Find your tribe, and hold them close. No one wants to be a Diva alone! Surround yourself with supportive people who bring positivity into your life and inspire you. Meaningful connections bring us a sense of belonging and confidence. If you lack fulfilling relationships, you might have to look somewhere new. Get out in the world, volunteer, and be open and authentic; they will come.
  3. Prioritize your sex life. A fulfilling sex life makes us come alive. It’s vital for connection and pleasure and contributes to physical and mental health. The natural changes that occur during midlife can impact sexual responsiveness, leading to insecurity and loss of sexual fulfillment and pleasure. Take it back with the help of Cliovana soundwave technology. Cliovana is a painless and non-invasive procedure that increases vaginal tightness to boost the process of regenerating cells in the genitals, resulting in improved blood flow to the clitoris. In just four easy 10-minute sessions, Cliovana creates a long-term increase in women’s sexual responsiveness and intensity. Say bye-bye to vaginal dryness, and bring on the Diva!
  4. Move Your Body. “Dance like no one is watching” doesn’t just apply to 20-year-olds.   Don’t lose that connection of moving your body, feeling the rhythm, and connecting with music—it will make you feel strong and empowered. Find a judgment-free zone for dancing, like line dancing, Zumba, or seeing a live band. Don’t sit on the sidelines. Plus, dancing cannot only scorch calories but is also tied to better mental health.
  5. Self-Expression through Style. Divas don’t worry about what everyone else is wearing. The older you get, take some time to discover your personal style. Whether you are into flowing dresses or skinny jeans, have fun with clothes and develop a style that makes you feel like a million bucks when you walk out the door. It’s a form of self-expression that gets more fun the more you know yourself, so make it your own! Style Icon Iris Apfel, who recently passed away on March 1 at 102 years old,  was making waves and drawing attention to her personal style until the end. In her words: “Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and, above all, attitude.”