Couples are 128% happier if they don’t share their relationship online

An online community for photographers has revealed that couples who post three or more selfies a week are 128% unhappier in their relationship on average than those who never post. The study asked couples to rate the overall happiness in their relationship and found that only a tenth (10%) of couples who regularly post updates on social media class themselves as ‘very happy’ compared to nearly half (46%) of those who don’t share their relationship online. 

An online photography platform and community have discovered a connection between the number of relationships posts a couple shares and how truly happy they are in that relationship.

The study found that just under half (46%) of couples who never share ‘couples content’ online are ‘very happy’, in comparison to a tenth (10%) of people who regularly share such content.

The platform, Shotkit, surveyed more than 2,000 coupled up Brits, aged 18 – 50, and asked them to rank their relationship happiness, taking into consideration intimacy, communication and trust, as well as how often they post about their relationship on social media.

The full survey results can be found here: https://shotkit.com/couples-survey-result/

It was found that over half (52%) of people regularly post pictures of their relationship online (3+ times a week). When looking at the age groups most likely to share ‘couples content’, it was found that Gen Z’ers posted 60% less than Millennials. Additionally, those who share fewer relationship posts are 128% happier than those who do not. In turn, the results would suggest that overall, Gen Z’ers have healthier relationships than Millennials.

When looking at who were the happiest couples overall, 73% of couples who never shared content ranked themselves as ‘very happy’ or ‘happy’ in their relationship, followed closely by those who share occasionally (anniversaries, birthdays) at 65%. The unhappiest couples were those who post 3+ times a week, with just a third (32%) of those expressing they were ‘happy’ or ‘very happy’.

Level of relationship happiness of people who regularly share (3+ pieces of content a week) couples content online:

  • Very Happy – 10%
  • Happy – 22%
  • Unhappy – 26%
  • Very Unhappy – 42%

Level of relationship happiness of people who never share couples content online:

  • Very Happy – 46%
  • Happy – 27%
  • Unhappy – 14%
  • Very Unhappy – 13%

Those who never or rarely share their relationship online were asked why. The top three reasons were: “privacy”, “embarrassment” and “not regular social media users”. The results also revealed that same-sex couples were most likely to share couples content to express ‘proudness’, whereas straight couples were more likely to share to express that themselves or their partner were ‘taken’.

Shotkit is the home of photography tutorials, inspiration, and unbiased gear reviews. It has become a valuable resource and an amazing community for the 10,000+ photographers interacting with the platform daily.

Martin Stevens of Shotkit said,

“We wanted to carry out this research as there are often mixed views on whether posting on social media regularly has positive effects on us and our relationships. We expected there to be some disparities with the survey, but we didn’t know quite how much of a difference it could make, 128% happier is a huge amount!

“However, this isn’t to say that all social media sharing is bad, of course not. Perhaps the saying ‘too much of a good thing’ is true in this case. We hope that the research provided some insight, and perhaps food for thought for some people.”

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