To put this anecdotal observation to the test, Budweiser launched the Budweiser ‘Beerpressions’
National Survey—a first-of-its-kind study about how beverage choices influence first impressions and perceptions of approach ability.
So is your drink choice worth a thousand words?
Based on a representative survey of 2,000 Americans (ages 21+) conducted by Learndipity Data Insights, Budweiser asked respondents to match common bar drinks with the perceived personality traits of the people ordering them. What does your chosen drink say about you?
*** BUDWEISER ‘BEERPRESSIONS’ NATIONAL SURVEY ***
A. THE MAJORITY OF AMERICANS BELIEVE THAT “YOU ARE WHAT YOU DRINK”
61% of Americans believe that “what a person drinks at a bar gives significant clues about their personality”—with 1 out of 3 often “making quick judgments” about strangers based on this information.
B. BOTH MEN + WOMEN COMMUNICATE VIA THEIR DRINKS—ESPECIALLY AT WORK EVENTS OR ON DATES
While 20% of Americans will actively consider how their drink order will be perceived by others while out with friends, nearly twice as many think strategically about their drink choices at a work event (39%) or on a date (34%).
C. DRINK-SPECIFIC RESULTS:
Drink Choice #1: Domestic Beer (Budweiser)
* Both women (70%) and men (59%) who drink domestic beer (such as Budweiser) are perceived as more approachable.
Drink Choice #2: Imported Beer
* Imported beer also has a positive effect for both women (36%) and men (29%), but not nearly as strong as a domestic beer like Budweiser.
Drink Choice #3: Wine
For wine drinkers, women (23%) and men (18%) have lower overall approach ability perception rates.
Drink Choice #4: Margarita
* A margarita is the highest-ranking cocktail for approach ability (38% for women and 28% for men), but still ranks significantly lower than domestic beer.
So is it true that ordering a Bud could be the best way to break the ice? Regardless of where you fall on the issue, it’s a fascinating topic for water-cooler