Vineyard Vines collaborates with handcrafted NY enamel jewelry brand
Auburn Jewelry is excited to announce the launch of their first national collaboration with preppy clothing and accessory retailer Vineyard Vines. Inspired by the brand’s nautical, New England roots, the Auburn Jewelry for Vineyard Vines collection is designed to be classic, preppy and fun – and arrives just in time for the holidays.
In May 2018, founder and designer of Auburn Jewelry, Samantha Levine was approached to do a pop-up event at the Greenwich Avenue Vineyard Vines store. She, as well as the customers, instantly thought it was a perfect fit for Auburn Jewelry’s preppy, everyday wear, aesthetic. Even more exciting was when Shep Murray walked through the door at the pop-up. Always extremely passionate and slight star struck, Samantha went over to Shep to introduce herself.
“As a fellow Skidmore alum, I have long admired Shep’s vision for the brand,” explained Samantha. “Vineyard Vines has been on my bucket list of brands to work with, and I couldn’t imagine a more perfect collaboration for my first national partnership.”
The Auburn Jewelry for Vineyard Vines collection features four pendants including the classic Vineyard Vines whale logo in the signature pink, teal and navy colorways, as well as an American and Texas Flag design. The pendants retail for $72 for minis, $92 for originals and $112 for flag and are available at the following eleven Vineyard Vines locations: Grand Central, NYC; Greenwich, CT; Short Hills, NJ; Charleston, SC; Chicago, IL; Key Largo, FL; Dallas, TX; Houston, TX; King of Prussia, PA; Indianapolis, IN and Boston, MA.
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