Amanda Rach Lee is a digital creator, artist and business owner who brings creativity into everyday life with her unique approach to journaling and art. With over 4 million followers across platforms, Amanda has built a loyal audience by making art more approachable, earning her recognition as one of the most influential AAPI creators by AdWeek.
As the founder of Shop ARL, a stationery and lifestyle brand, Amanda has redefined the approach to planning and organization by blending functionality with creativity. Her flagship product, the Doodle Planner—a one-of-a-kind coloring book planner—has become a fan favorite, combining artistic expression with scheduling tools, habit trackers, and blank pages.
Through her engaging content and innovative products, Amanda inspires her audience to be a bit more creative in their daily lives, encouraging them to infuse art, mindfulness, and self-expression into everything from journaling and planning to everyday routines.
With collaborations alongside major brands such as Sephora, Google, The Gap, Warner Brothers, Nintendo, Samsung, and Twitch, and having graced the stages of YouTube’s Brandcast and Shopify, Amanda’s influence continues to grow, solidifying her place as one of the leading voices in the digital creative space.
