Even if you’re not excited about the football game or even the halftime show, many people tune into the Super Bowl every year just to see the commercials.
Some of this year’s ads have started airing and include a soda-tasting polar bear and a Neil Diamond impersonation from a former “Saturday Night Live” cast member.
Here’s a look at our favorites so far.
Budweiser is known for commercials that tug at the heartstrings and this year’s is no different.
Budweiser’s ad, which is called “American Icons,” features an adorable Clydesdale foal that shelters and helps raise a newly-hatched bird. As the bird grows, it becomes apparent that it’s an eagle.
Budweiser, which is celebrating 150 years, said the ad illustrates the brand’s connection to U.S. history.
Former “Saturday Night Live” cast member Andy Samberg protrays a character named “Meal Diamond” and sings about mayonnaise to the tune of “Sweet Caroline” in Hellmann’s 2026 commercial.
The ad also features actress Elle Fanning.
Pepsi’s ad features a polar bear, which Coca-Cola has become known for in its commercials over the years.
The bear takes a blind-folded “Pepsi Challenge” and prefers Pepsi Zero over the Coca-Cola option, which leads him on a road of self-discovery.
The ad was directed by Oscar-winning director Taika Waititi, who makes a cameo as a therapist.
In recent years advertisers have been releasing commercials early hoping for them to go viral before Super Bowl Sunday.
YouTube: Here’s a sneak peek at some of the 2026 Super Bowl commercials
A 30-second Super Bowl commercial now costs around $8 million.
How do advertisers get the most bang for their buck this year?
Are advertisers sticking with humor and staying away from controversy?
5 Super Bowl Commercials That Backfired Spectacularly
