A big part of being a successful real estate agent is getting new clients. Many will come from referrals, but others will come to you because of your marketing strategy. With houses on the market every day, there is a lot of competition, and you can easily fall in among the pack. That’s why it’s so important to stand out. Check out these three unique ways to brand yourself in real estate.
- Mobile Billboard
A great way to get people to remember your brand is to hit the road with them. Put decals or magnets on your car advertising yourself and your brand. You have to run errands anyway, so you might as well market yourself while you’re out. After you’ve put the sticker on your vehicle, there isn’t much more work for you to do. The best part is you’ll even be advertising your brand while you’re stuck in traffic or parked.
- Cross Promotions
Partner up with people in related fields and share each other’s information with prospective clients. Some of these related fields could include home repair, bankers and inspectors. Share information about each other on your websites and social media, as well as in person. Create a professional information packet and put it in a presentation folder. Company Folders has a variety of stocks and imprint methods from which to choose.
- Write a guest column
Contact your local newspaper about submitting a weekly or monthly column. You could write about common issues you see homeowners run into when buying and selling property or tips. Or answer readers’ letters about real estate. People will appreciate the information and remember you when they need your services. Be sure to include your website in your bio info on the column so people will know how to reach you when they need a real estate agent.
Being a real estate agent is a tough job, based mostly on commission. The more clients you have and deals you close, the more money you make. Like any other profession, you’ll need to spend some money on marketing. But, if done correctly, the return on investment should be worth it. Hopefully, these three tips will get you off to a good start.
