THE lipstick of FALL

As you may have already seen in your feed, the new Milani Cosmetics Color Fetish Matte Lipsticks have gone completely viral on TikTok over the past few weeks. From @thebeautyradar to @onetattedmother____xo, influencers on the platform are raving about the ultra-creamy nude lipsticks, with mega influencer @mikaylanogueira calling them “THE lipstick of FALL! Period!!” Since the TikTok craze began (now over 13.3M+ views on the platform), the lipsticks have been selling out nationwide and the waitlist is now in the thousands:

  • Ulta: All shades are sold out with a 3.9K+ person waitlist
  • Walmart: Average daily sales are up +490% (9/22-10/8 vs. 9/7-9/21)
  • Walgreens: Average daily sales are up +310% (9/22-10/8 vs. 9/7-9/21)
  • Average daily sales are up +778% (9/22-10/8 vs. 9/7-9/21) AND sold out with a 575-person waitlist



  • The perfect nude, redefined! Milani Color Fetish Matte Lipstick is an ultra-creamy, pigment- rich lipstick in a range of nudes designed to complement every skin tone.
  • With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for full coverage, one-stroke payoff.
  • The long wearing formula helps keep lips smooth & soft with moisturizing Hyaluronic Acid.
  • Available in 6 shades; cruelty free; vegan