As you may have already seen in your feed, the new Milani Cosmetics Color Fetish Matte Lipsticks have gone completely viral on TikTok over the past few weeks. From @thebeautyradar to @onetattedmother____xo, influencers on the platform are raving about the ultra-creamy nude lipsticks, with mega influencer @mikaylanogueira calling them “THE lipstick of FALL! Period!!” Since the TikTok craze began (now over 13.3M+ views on the platform), the lipsticks have been selling out nationwide and the waitlist is now in the thousands:
- Ulta: All shades are sold out with a 3.9K+ person waitlist
- Walmart: Average daily sales are up +490% (9/22-10/8 vs. 9/7-9/21)
- Walgreens: Average daily sales are up +310% (9/22-10/8 vs. 9/7-9/21)
- MilaniCosmetics.com: Average daily sales are up +778% (9/22-10/8 vs. 9/7-9/21) AND sold out with a 575-person waitlist
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COLOR FETISH MATTE LIPSTICK ($8.99)
- The perfect nude, redefined! Milani Color Fetish Matte Lipstick is an ultra-creamy, pigment- rich lipstick in a range of nudes designed to complement every skin tone.
- With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for full coverage, one-stroke payoff.
- The long wearing formula helps keep lips smooth & soft with moisturizing Hyaluronic Acid.
- Available in 6 shades; cruelty free; vegan
