Trying to push boundaries and grow revenue is the goal of most business owners. If you are looking to bring some new customers into the fold but struggling to know how to approach it, then Google AdWords may be the perfect solution.
If you have tried running a campaign for yourself but with limited results, it may be time to call on the help of a professional Google AdWords management company. Hiring a professional can bring in vastly different results to trying to do it alone. This article tells you why, and how to go about hiring a professional AdWords consultant.
Capitalizing on the power of Google
For many people, Google is the only place they search for new products or services nowadays. Buyers research potential purchases online before they go ahead and buy. They also look for user reviews and other insights before they spend their hard-earned money.
When potential buyers search for what you provide, it is essential to be on the first page of Google. Anything else is highly unlikely to even be seen. You can achieve this in two ways. First, get your website optimized for SEO. This will ensure that people see your site in organic (non-paid) search results.
Second, you can deploy Google Ads to appear right at the top of the search results. While not everyone will want to click on sponsored ads, even if they see your business at the top, it will add credibility and they will be much more likely to click it in the organic results.
Hiring a Google AdWords management agency
The first step to getting some good quality Google Ads setup is to hire a professional. Although it may be tempting to try to go it alone, AdWords campaign management can become quite technical and time-consuming.
If you plan to spend your hard-earned cash on AdWords campaigns, it makes sense to spend it effectively. Using some of that budget on an agency will mean the portion that is spent on Ads will be better targeted and achieve more tangible returns.
Think about what you are looking for with your agency. If you approach the process in the same fashion as you would hiring a new employee, you will be a lot better at it. Before you start looking for agencies, think about what you are looking to achieve, how many new leads you need (and can realistically handle), and the budget you plan to spend on AdWords. When you do this, be as detailed as possible so the agency can do the best possible job they can.
Also, be clear about how you want to work – do you plan to be completely hands-off and let the consultant report back to you on a monthly basis? Or will you be more involved and want to look into the granular reporting regularly?
Get on it!
It may sound obvious, but another top tip when setting up Google AdWords campaigns is do not waste any time! Every day that goes by without Ads running means that your competition could be scooping up customers that could otherwise be coming to you. Once they have a relationship with that customer, it is much more difficult to win them over to your firm.
Create a shortlist of potential agencies and speak with them. Ask them everything from strategic view to how they report back and charge for their services. Knowing their contractual terms and billing cycles is vital so that both parties are on the same page from the outset.
Make your decision and get those Ads out there!
Once you get a feel for the best agency, hire them, and let them work their magic! With optimized leads from AdWords management services, your sales team will have more than enough to keep them busy.
Make sure your team knows what ads are running at any given time. They will need this to be able to plan their approach to following up leads and to plan their schedules to ensure they have the time to follow leads up. Create some templates for following up by email, and some sales battle cards to reflect the messaging of the AdWords campaigns. This will improve your lead conversions dramatically, and your return on investment from the campaign.