Known throughout Westchester, NY, as the “happy art” artist, Marla Beth Enowitz founded her company with one goal in mind: to make art as approachable as it is colorful. Influencing the world around her, Enowitz’s signature “dot” and “drip” art radiate the same bubbly personality as she does; leaving a little trail of sparkle.
Combined with her initiatives that support local non profits, not only does Enowitz provide an art experience that makes you feel good, Marla Beth Designs gives you a mission to feel good about!
- How did you first get started in the world of influencing?
If we can use the word ARTfluencing, I’m all in! I think the world found me versus the other way around. I started posting my colorful “happy art” to social media during the 2020 pandemic. It was nothing more than trying to put up a visual of something bright and cheerful in the midst of so much worry and confusion. My painting style and messaging resonated with so many people, looking for another perspective, it opened a door beyond my artwork. People were curious about the person “behind the painting”. I started to share a little bit more about myself each time I would log into Instagram. I have a relentless pursuit in looking for things to be happy about, I think it started to catch on…
- What motivates you to create content and engage with your audience?
First, I’m having fun! It’s that simple. Second, If someone is going to take time out of their day to “like” something I am doing – or put a positive word (or emoji) towards it, the least I could do is respond back! If I get 92 remarks, then I will send back 92 thank yous. Or as Instagram would say “engage”. Keep the “social” in the social media, people!
- How do you define success as an influencer?
I think there are many ways to measure this and it is different for everyone. Maybe for some people, it is the number of dinner invitations they receive? or for others, it is the number of followers they have. For me, it’s when I see a fellow creator trying to replicate something I am doing. Is it copying? I don’t know! But, it’s a compliment in my book to have inspired someone.
- Can you share a challenge you’ve faced in your journey as an influencer and how you overcame it?
One challenge I have faced in this journey is accepting myself for who I am. I am someone who has been concerned most of my life about what others think, but it’s nearly
impossible now. I can’t keep tabs on what 12,300 followers think of me. It’s not possible to make everyone happy and it’s not possible for everyone will like what I’m wearing or doing. But part of what I signed up for is being front and center, either on camera or in photos, and being authentically me. I chose to be a brand and personality which is part of why people ALSO like me! (It’s not all bad!) So I started to give myself a break. I’m not going to look good in every photo and every video, and it’s impossible to have my hair blow-dried every day…. Though, shout out to Hott Salon, we do try!
- What strategies do you use to grow your follower base and engagement?
The answer is in the question- “engage”!
- How do you decide which brands to collaborate with?
I try to stay in my lane and focus on art, creators, and small businesses. So anything in that realm involving hyper-local and women-owned!
- What role do authenticity and transparency play in your content creation process?
Well, I wouldn’t have a business if I subscribed to anything else! It’s the only 100% failproof recipe for success! Be yourself and there will never be any competition, because you are the only you.
- How do you handle negative feedback or criticism from your audience?
Eat a gallon of Hagen Daz.
- How has being an influencer impacted your personal life and relationships?
Only for the better: it has made me more self-aware, and more empathetic, and has made me kinder. It has made me appreciate everyone in my life more, who supports me.
- What advice would you give to someone aspiring to become an influencer?
It’s not something you choose. It’s something that chooses you.
