When it comes to Natural Australian skincare, customers are always searching for the top brands and trying to find the “right” formula for their skin types. Whether you’re searching for how to use facial oils or Bath Salts Australia for cruelty-free brands, today’s skincare companies use incredible SEO strategies to capture traffic and bring customers directly to the best products.
Skin Muk required their ecommerce store to help customers find Sustainable Skincare easily. Using SEO strategies, the customers receive an online experience that directly answers what they’re searching for.
Using these strategies as a guide, we wanted to share some of the tips that have helped the vegan skincare Australia brand continuously rank up in search engines. These strategies used by Bonsai Media helped Skin Muk bring in high-quality traffic to pages with products that exactly match what customers are looking for.
Once you build an SEO strategy for your brand, you’ll see the advantages for your content and customers.
SEO Tips for YOUR Brands
If you haven’t already done so, it’s important to search and track keywords that are important for your brand. Tools like SEMRush, Ahrefs, and Moz are great places to start if you want to start researching and monitoring keywords that are highly relevant to your brand and products.
Here are some other tips to help you optimize your online beauty store:
Skin Muk required their ecommerce store to help customers find Vegan Skincare Australia easily. Using SEO strategies, the customers receive an online experience that directly answers what they’re searching for.
Using these strategies as a guide, we wanted to share some of the tips that have helped the vegan skincare Australia brand continuously rank up in search engines. These strategies used by Bonsai Media helped Skin Muk bring in high-quality traffic to pages with products that exactly match what customers are looking for.
Once you build an SEO strategy for your brand, you’ll see the advantages for your content and customers.
SEO Tips for YOUR Brands
If you haven’t already done so, it’s important to search and track keywords that are important for your brand. Tools like SEMRush, Ahrefs, and Moz are great places to start if you want to start researching and monitoring keywords that are highly relevant to your brand and products.
Here are some other tips to help you optimize your online beauty store:
This URL structure takes away all the numbers and characters. We actually prefer a shorter URL structure that focuses directly on the keywords you want to rank for in relation to that product. In this case, this URL is perfectly optimized to sell Bath Salts.
Title Tags
Many websites get this part wrong because it’s an afterthought. However, all of the title tags, h2, h3, and h4 tags on your web pages really matter when telling search engines what you want to rank the page for.
Your title tag should include your primary keyword, secondary keyword, and brand name. This is especially important if you have multiple products under the same beauty category, such as moisturizers.
A great example of a good title tag is “Rose Quartz – Gua Sha Australia | Beauty Brand Name.” This places all of your proper keywords in the H1 title tag, which makes it obvious what your content is about and how it’s relevant to customers searching for skin moisturizers with aloe vera.
Unique Product Descriptions
Search engines really like when you have well-written, unique content on every page, including your product descriptions. You should have at least 500 words on each product page that uniquely describes the product, benefits, and specifications.
Google may penalize websites by lowering their rank if they have tons of duplicate content. Some websites use product catalog tools that often create the same content for every page. It’s up to you to make it unique. If you know a company to do web design in Noosa or website developer in Melbourne, get them to look into this. They will point you in the direction. There are plenty of SEO plugins for wordpress, such as SEO Yoast, Rank Math, All in one SEO and much more.
Positive Reviews
Google also values positive reviews that show your brand and products are high-quality. It’s a trust factor that Google relies on more and more to determine what content will help their users the most. In addition, reviews help customers determine whether or not they should purchase from your online store.
It’s especially important to ask your customers for reviews after their purchase. You can do this via an email marketing campaign. However, remember that Google will penalize companies for trying to ask for positive reviews or hiding negative reviews, so you’ll have to take the good in with the bad if you send your customers a Google review link.
Product Images and Videos
On each page of your website, you should have images and videos of your products that have the proper title and alt text. If you haven’t already, you can use an SEO audit tool to find what pages don’t have image descriptions and alt text. This can be a huge difference for your SEO.
In addition to uploading these videos on your website, you should also create a YouTube channel.
The social network is owned by Google and it supports your SEO efforts. People often look for how to use certain skincare brands or skincare product reviews, so it’s important to title your videos with SEO and keywords in mind. If working with influencers or YouTube channels to review your products, make sure you provide some direction on the title and video description so your keywords are included.
Optimize Your WEBSITE
For those just getting started, we highly recommend using an SEO audit tool to get started. You may have page speed problems, mobile optimization issues, and technical SEO errors that you can clearly see with an audit tool. This gives you a full list of things to fix and optimize so you have roadmap instead of going in blind.
Hopefully, you can optimize your website and start outranking your competitors quickly after making these tweaks to your ecommerce store. If not you can always go to a ecommerce website design in Melbourne or in your local area.
Make sure your website is fast!
Page speed has become so much more important since Google announced that mobile was priority 1 for search engine. Site speed has always played a huge role in website ranking, however, it’s about to take on a bigger role with Google’s updated version of what factors make up a user’s page experience. With so many page builders our there now on wordpress, such as Elementor and Divi making everything so easy to edit is easy go for the easy option of making something look amazing and not worry about the page speed. If you are interested I suggested putting your website url through Google Page Speed Insights and the results may shock you. If you are getting speeds under 50% we recommend you show your wordpress web designer these results and they will help you improve these scores.
