When it comes to spreading brand awareness, chatbots and social media can do well on their own. Here are tips on using chatbots for social media marketing.
Is it your first time using chatbots for your digital marketing? Do you want to know how chatbots can help you with your social media marketing campaigns? This guide has seven tips on how using chatbots gives you an edge on social media marketing.
If you’re an active internet user, you may notice how other websites and apps use chatbots. As a marketer or website owner, you may want to use the same techniques for your website or app.
Keep reading below to find out what they are and how you can use them.
1. Offer 24/7 Customer Support
One of the top reasons to get a chatbot is this. Expect customers are using your app or website at all hours of the day. This is especially important for shopping, gaming, and banking apps or sites.
Remember, customers now expect quick action and immediate solutions to their problems. When they encounter a problem, you want your presence felt by your customer no matter the hour or day. Chatbots can help keep you present and ready to help clients.
Make sure your chatbot knows the answers to common and uncommon customer inquiries. Use a multiple-choice type of customer service inquiry if you want to. Plot it all on Notepad++ or if that’s not an option, look into these alternatives to Notepad++.
2. Simplify Your Marketing Process
Your chatbots don’t have to be there only to receive inquiries and offer solutions to them. AI can do more than that now, so optimize it for its functions. Give your chatbot other mundane and/or routine tasks.
For example, your business is a restaurant where your customers need to book appointments first. If you offer booking or scheduling for appointments, make sure your chatbot can do it too. Chatbots today are smart enough to organize schedules and add new bookings.
Use your chatbot in the various stages of the marketing process. Deploy chatbots to research your target audiences, which we’ll discuss later.
You can also use them to remind visitors to use their vouchers to make a sale.
3. Place Chatbots Across All Your Platforms
Clients love businesses that dedicate time to them. You can show this when you often answer queries sent to you through social media. However, it can get tiring to say the same again and again.
If you’re on various social media platforms, the last thing you want to do is jump from app to app all day. Thus, you want a chatbot that functions across various social media platforms. This way, you get a seamless cross-platform experience and more time to get other tasks done.
Look for bots that can integrate into various social media sites or apps. You can also have bots that offer in-app browsing. That way, your customer gets to remain on their favorite platform and still shop your store.
4. Integrate Chatbots for Personalization
Personalization is one of the top trends to come out in recent years. You may already use personalization in your other digital marketing campaigns like email. When you’re using chatbots, the style of personalization is a little more different.
For personalization through chatbots, think of it as you would with a curious child. Have your chatbots ask users some harmless, surface-level questions. Ask about favorite music genres/styles, dream destinations, and favorite foods.
Try to align some of the questions with your products or services. For example, you offer skin health and skincare products and services. Have your chatbot ask some questions about a customer’s skincare routine or skin health.
It’ll be better to keep some of the questions unrelated, quirky, and random. This way, your marketing tactic doesn’t feel too on-the-nose. You can use the answers you get to gather more information about your clients.
It’s surprising how much you can learn about a client despite the shallowness of the questions.
5. Chatbots Create a Great Customer Experience
The thing about chatbots is that they don’t need to be obvious with their AI nature. You can create chatbots that behave like a human to increase the quality of customer experience. The key is to program a chatbot so that it has likable features and speech patterns.
Use marketing psychology to make your chatbot pleasant and genuine. Know users’ expectations and match them with the capabilities of your chatbot. If possible, use a mascot as the chatbot to make it identifiable and memorable.
Note that communicating with customers doesn’t always mean employing chatty chatbots. Some customers prefer chatbots because they’re more direct than their human counterparts. Others find that chatbots offer faster inquiries or troubleshooting.
6. Start Using Chatbots to Push Content to Your Audiences
Don’t wait for your audiences to come to you. Some people prefer it when you come to them with great content. Try to do this with a mascot or a virtual representative of your company.
Look at how Disney used a Judy Hops bot to interact with Facebook Messenger users in 2016. Disney didn’t stop at creating a game where users can join a virtual investigation. They used a popular character to guide the players throughout the experience.
7. Chatbots Can Convert Visitors
When coded well, chatbots are great converters.
They operate on a scale that human beings can’t. They don’t get tired or lose motivation. They never miss a late answer.
They’re perfect for one-on-one engagement and socialization with consumers. Use chatbots to find people in your niche and have relevant conversations with them. For example, Messenger chatbots are great AI that seems more engaging to chat with.
They are also great at re-making first impressions of past customers. Remember, some customers are open to changing their impressions of your business. Customers often have improved perceptions of a business after a chat.
Boost Your Social Media Marketing
As tech evolves further, we see how AI also develops and becomes more intelligent. Now, it’s difficult to imagine how the world will work without AI and chatbots. The presence of entities like Siri and Google Assistant offers interesting functions already.
Don’t get left behind in the dust. As a final tip, it’s always a good idea to keep an eye on what tech giants like Google and Apple are doing. Don’t be afraid to customize their tactics to fit your business and apply them.
That’s our top seven tips on getting the best out of using chatbots for your marketing campaigns. If you want to read on marketing with Instagram, check out our other informative marketing guides.
