While using social media can be highly beneficial for growing your client base or brand, there are a number of problems that can be associated with it, as well as with sharing information online as a whole.
Some of these issues can be easily rectified, such as by paying an outstanding bill or by ensuring that your internet connection is good enough to be able to connect with potential clients during your working hours. Others can have devastating effects on your business, and can broach from minor nuisances to illegal activities, which may require a social media lawyer from Houston to resolve.
Hacking
Many websites have been the target of novice or experienced hackers who may alter data or hold your page to ransom. This can also occur with business pages for social media. This might further become problematic if there is sensitive data stored on your page, such as a customer’s address and details after placing an order via message. It is for this reason that it is vital that you save information securely wherever possible, and delete it from the social media platform. Using a secure password, as well as two-factor authentication when logging in, can also help you reduce the likelihood of becoming a victim of hacking.
Trolls
Unlike the DreamWorks movie, the trolls you find online are far less friendly. This term is generally used to describe individuals who go out of their way to cause insult and upset. While this is usually seen on personal pages, trolls can also be found on business pages, either slandering the business or attempting to mock potential clients or followers.
These trolls can be reported to the social media website’s moderation team, however by this point it is possible that the damage has already been done.
Other than insults, these trolls can sometimes post inappropriate adult content, or harmful material, onto your page, which can affect any users if not removed quickly. This can especially be more damaging when you consider that the minimum age requirement for some forms of social media is 13 years of age. Requiring moderator approval before posts show up on your page can be one way to try to limit this from occurring.
Sabotage
In recent years there have been many cases where a business has been all but destroyed due to social media. This may start with one person’s bad experience gaining traction with other social media users. From this, multiple negative reviews can be given, even by those who have no previous dealings with your business, until you have an extremely poor rating which will then put off other customers. Either removing the rating system altogether, or ensuring that you keep a trail of any complaints as well as how you attempt to resolve them, can help you try to avoid this social media issue.
While these problems can be fairly severe, there is still no denying that social media can be a fantastic tool for promoting yourself within any given industry, as well as finding ways to connect with other users. If you are unsure of how to use social networking for your business, or cautious of the potential problems that can arise, then it may be a better idea to get in touch with an experienced agency to manage your social accounts.
Potential Problems with Social Media
While using social media can be highly beneficial for growing your client base or brand, there are a number of problems that can be associated with it, as well as with sharing information online as a whole.
Some of these issues can be easily rectified, such as by paying an outstanding bill or by ensuring that your internet connection is good enough to be able to connect with potential clients during your working hours. Others can have devastating effects on your business, and can broach from minor nuisances to illegal activities, which may require a social media lawyer from Houston to resolve.
Hacking
Many websites have been the target of novice or experienced hackers who may alter data or hold your page to ransom. This can also occur with business pages for social media. This might further become problematic if there is sensitive data stored on your page, such as a customer’s address and details after placing an order via message. It is for this reason that it is vital that you save information securely wherever possible, and delete it from the social media platform. Using a secure password, as well as two-factor authentication when logging in, can also help you reduce the likelihood of becoming a victim of hacking.
Trolls
Unlike the DreamWorks movie, the trolls you find online are far less friendly. This term is generally used to describe individuals who go out of their way to cause insult and upset. While this is usually seen on personal pages, trolls can also be found on business pages, either slandering the business or attempting to mock potential clients or followers.
These trolls can be reported to the social media website’s moderation team, however by this point it is possible that the damage has already been done.
Other than insults, these trolls can sometimes post inappropriate adult content, or harmful material, onto your page, which can affect any users if not removed quickly. This can especially be more damaging when you consider that the minimum age requirement for some forms of social media is 13 years of age. Requiring moderator approval before posts show up on your page can be one way to try to limit this from occurring.
Sabotage
In recent years there have been many cases where a business has been all but destroyed due to social media. This may start with one person’s bad experience gaining traction with other social media users. From this, multiple negative reviews can be given, even by those who have no previous dealings with your business, until you have an extremely poor rating which will then put off other customers. Either removing the rating system altogether, or ensuring that you keep a trail of any complaints as well as how you attempt to resolve them, can help you try to avoid this social media issue.
While these problems can be fairly severe, there is still no denying that social media can be a fantastic tool for promoting yourself within any given industry, as well as finding ways to connect with other users. If you are unsure of how to use social networking for your business, or cautious of the potential problems that can arise, then it may be a better idea to get in touch with an experienced agency to manage your social accounts.
