This morning I was staring at a blank page.
So let’s talk about something real.
Being an influencer in 2026 is not what you think it is.
Yes, there are perks.
Yes, I’ve had amazing meals, trips, and experiences.
Yes, I love what I do.
But behind the scenes? It’s a whole different story.
Let’s start with this…
Not every “collab” is actually worth it.
I recently got offered $85 for content that would require me to get in my car, drive out of my way, film, edit, post, and promote.
Eighty five dollars.
By the time I factor in time, gas, effort, and honestly just my sanity, I’d be paying to work.
And this is happening more and more.
The part nobody tells you
You are constantly negotiating your worth.
Every email.
Every DM.
Every “we’d love to collaborate!”
Sounds glamorous until you realize you’re:
- negotiating rates
- explaining your value
- deciding when to walk away
And sometimes saying no is the hardest part.
Free isn’t free
“Come in for a complimentary experience!”
Translation:
You create content.
You post.
You promote.
You deliver value.
And sometimes that works. I’ve had collaborations that turned into long term relationships and real income.
But sometimes? It’s just free dinner with a side of work.
Affiliate life is not passive
People think you just drop a link and money rolls in.
I wish.
Affiliate income takes:
- consistency
- strategy
- knowing what your audience actually wants
And even then, some days are great and some days are… humbling.
The biggest shift I’ve made
I no longer say yes to everything.
I used to think more exposure meant more opportunity.
Now I know:
Better opportunities come when you protect your time and your brand.
If it doesn’t feel right, it’s not right.
The truth
I love this business.
I love connecting with you.
I love sharing what I find.
I love when something I recommend actually makes your life better.
But I also respect it.
Because this is not just posting pretty pictures.
It’s strategy, storytelling, negotiating, editing, showing up, and doing it all over again the next day.
And if you’re wondering…
Yes, I still get excited about a great restaurant.
Yes, I still love a good deal.
Yes, I will always tell you when something is worth it.
But I’m also going to tell you when something isn’t.
Because that’s the part no one tells you.
