2 Jul, 2012

I Like What You’re Wearing

Posted by Stacy

Ladies, what’s worse than showing up to a party wearing what someone else is wearing? Or going shopping and finding nothing that fulfills your unique-find desire? It’s all a bit of the same out there, and that’s why I was excited to hear about a new website that not only publishes photo editorials with the latest styles from hard-to-find, up-and-coming designers, but lets you buy these styles too! This new Editorial Ecommerce site is appropriately called I Like What You’re Wearing (ILWYW.com), as when you like what a model in a photo is wearing, you can click and buy it — all without the annoyance of being redirected to another site.

I met with the founder, Olivia Gossett the other week and she explained, “It’s for those moments when someone comes up to you and says, ‘I like what you’re wearing’, finally having something interesting to say about it. This isn’t about last season’s unwanted mass-produced goods found on flash sale sites, but its about finding pieces that make you feel good about wearing them. You become a little bit more interesting when what you’re wearing is interesting.”

It’s a fun shopping experience, being able to see a style in a photo editorial and then being able to make it all your own. And these rising designers found on ILWYW offer it all — dresses, pants, skirts, shoes, swimwear, jewelry, bags, all the good stuff.

You have to sign up to gain access to the curated selection of these unique designers and shoppable editorial content, but members can earn up to 30% off, are the first to know about limited styles, and can make their own Likelists. Check it out: ILWYW.com.